A few weeks ago, my friend, Prof. Cíntia Varandas Ladeira invited me to to hold a lecture for her Management courses students. She let me free to choose the topic. So I decided to intersect three of my main interests: Business Models, Internationalization, and Cultures. Hence the title, setting the focus on the importance of cultural aspects in international business models.
The event has taken place online on the 21st May 2020, hosted by the Estácio de Sá University of Belo Horizonte, Brazil. The event was part of a series under the title of “Conecta Estácio”. The institution is part of one of the largest Brazilian groups in higher education.
The main topics are:
- What Is a Business Model?
- Why to internationalize?
- What are the main cultural aspects?
- Summary, References, and Contacts
The embedded videos below show the recorded lecture, split into 16 shorter and manageable chunks. Additional content and links help you navigate to related posts.
Subtitles are available in many languages. Please, make sure you activate them.
My special thanks go to Prof. Cintia Varandas Ladeira, for the idea and for inviting me, and to Prof. Alan Ribeiro, for moderating the lecture, and for making the remote connection possible.
Lecture Intro: Points of View
What Is a Business Model?
BusinessModels and the Business Model Canvas
I also touched the topic of Business Models in this post.
How to Use the Business Model Canvas
The Value Proposition Canvas and How to Use It
Why Is a Business Model Useful?
Why to Internationalize?
Purpose and Methods of Business Internationalization
Why Are International Business Models Useful?
I described an international business model transformation case, in detail, in this post.
What Are the Main Cultural Aspects?
The Importance of Culture
Typical Cultural Traits of the Brazilian
This short story, inspired by real-life experience, exemplifies how tricky the cross-cultural game can be.
Common Cross-Cultural Errors and Good Practices
Summary, References, And Contacts
Here you can find some references, organized by macro-topic:
- Business Models:
- Alexander Osterwalder, Yves Pigneur, Business Model Generation [Book]
- Alexander Osterwalder, Yves Pigneur, Value Proposition Design [Book]
- Clayton Christensen, in The Job your Product Does | Prof. Clayton Christensen | BoS USA 2011 [Blog Post + Video]
- Mohanbir Sawhney, in Mohan Sawhney on Value Propositions [Video]
- Internationalization of business
- Moacir de Miranda Oliveira Júnior et al., Multinacionais Brasileiras [Book, in Portuguese]
- Antonio and Carlo Calabrò, Bandeirantes – Il Brasile alla Conquista dell’Economia Mondiale
- Culture and Cross-cultural management
- Alfredo Behrens, Alfredo Behrens on Cross-Cultural Leadership and Management at Warwick Business School [Video]
- Erin Meyer, The Culture Map [Book]
- Stan Abrams, quoted by Dan Harris in Chinese Cultural Awareness Simplified: Don’t Be an Asshole [Blog post]
- Prof. Dave Snowden, various posts and videos around anthro-complexity, decision making, sensemaking, and the Cynefin® Framework. A good start is this recent video.